Use the directions above or enter the hotel postcode into your Sat Nav. Alternatively, if you are coming by car The Grand Atlantic’s towers and turrets make it very easy to spot. The hotel is situated on the sea front, just ten minutes from the M5. To reach the hotel, take Junction 21 of the M5 and the third exit at the roundabout. This takes you onto the A370. Go straight over the next five roundabouts, and at the sixth take the second exit on to Station Road. At the next roundabout, take the second exit again. You’ll now be on Walliscote Road. Take the first exit at the next roundabout, onto Oxford Street, and then turn left onto the A370/Beach Road. The Grand Atlantic Hotel will be on your left.