To book by phone, or for help & advice 0844 499 9357

Open Hours: Mon - Fri 9am-5pm

Sat 9am-5pm | Sun 10am-5pm

The Imperial Tenby Hotel



The Imperial Tenby is a unique hotel occupying an envious position above the beach in Tenby and built into the medieval town walls. It features 44 bedrooms with an excellent selection of bedroom styles to suit all tastes and budgets. Our Standard Rooms offer you a comfortable stay with en suite bathroom, TV and complimentary tea and coffee making facilities. If you are looking to make your stay really special our Premier Rooms with 4 poster bed, a seating area to relax in and separate bath and shower offer the ultimate upgrade. Naturally, with such a fantastic location, a number of our rooms feature breathtaking sea views.

If you have stayed at The Imperial Tenby before, you can also reserve your favourite room by number for just £10 per room.
The Imperial Tenby Premier Room

The Imperial Tenby Premier Room

Our Premier Rooms have four-poster beds and spacious en suite bathrooms that have been beautifully re-fitted to accommodate separate bath and shower options. These Premier Rooms normally offer a 32 inch flat screen digital television, as well as a comfortable seating area. The rooms also include a hairdryer and shaving point as well as tea and coffee making facilities.


  • Luxurious four-poster bed
  • En suite bathroom with bath and separate shower
  • 32 inch digital flat screen
  • Television Large rooms with comfortable seating
  • Hairdryer, shaving point and telephone
The Imperial Tenby Superior Room

The Imperial Tenby Superior Room

Our Superior Rooms typically have luxurious beds, 26 inch flat screen digital television, and a spacious en suite bathroom with shower over bath. These Superior Rooms also have a hairdryer, shaving point and tea and coffee making facilities.


  • Large room 
  • Flat screen Television 
  • En suite bathroom with bath and shower 
  • Hairdryer, shaving point and telephone 
  • Tea and coffee making facilities 
  • The above image represents a typical Superior Room
The Imperial Tenby Standard Plus Room

The Imperial Tenby Standard Plus Room

These redesigned rooms offer attractive decor and contemporary furnishings. The rooms have been designed with comfort and relaxation in mind. All of our rooms have en suite bath or shower rooms, a television and hairdryer, as well as tea and coffee making facilities.


  • Redesigned with an attractive decor 
  • Contemporary furnishings 
  • En suite bath or shower room 
  • Flat screen television 
  • Tea and coffee making facilities 
  • The image represents a typical Standard Plus Room
The Imperial Tenby Standard Room

The Imperial Tenby Standard Room

Our standard rooms are the perfect choice if you a looking for simple, crisp comfort. All our rooms have en suite facilities as well as a television, hairdryer, telephone and tea and coffee making facilities.


  • En suite bathroom or shower room 
  • Television 
  • Hairdryer 
  • Tea and coffee making facilities 
  • The above image represents a typical Standard Room

Out & About

Tenby is an attractive coastal town with a pretty harbour and a vibrant atmosphere that belies its small size. Photographers, artists and poets have been inspired by Tenby's unique atmosphere and its colourful houses and shops. It has a broad appeal as a holiday destination as there is so much to see and do to suit all kinds of tastes.

The town plays host to a number of important cultural and sporting festivals through the year such as the Tenby Blues Festival and The Long Course Weekend. For nature lovers, the beautiful location, on the edge of the Pembrokeshire Coast National Park, makes it a haven for walkers and cyclists. The beaches of the area such as Saundersfoot are legendary and there are numerous historic buildings to explore such as Picton Castle and Tudor Merchant's House.

Festivals and Events

Festivals and Events

Planning your trip around a specific event? Maybe you'd just like a bit more inspiration for things to see and do during your stay.

Click here for a guide to what's on when in and around Tenby.

Tudor Merchant HouseTudor Merchant’s House
Just a short stroll from Tenby’s harbour is the Tudor Merchant’s House, which gives a fascinating insight into life in Tenby during Tudor times. It’s a three-storey building within the town’s medieval walls, and is an interactive museum where children can play with traditional wooden toys and can dress in a variety of costumes. Adults will appreciate the fine Tudor furniture and the pieces of art on the walls, as well as 15th century architectural features that include a round chimney and scarfed roof-trusses. Replica Tudor items are available to buy, and in dry weather you can also walk around the herb garden.

Colby Woodland Garden
Despite its name, the Colby Woodland Garden doesn’t consist solely of woodland. In amongst the sheltered woodland paths, decorated in a carpet of bluebells, you’ll find landscaped grounds with a myriad of colours from azaleas, camellias, rhododendrons, magnolias and the gorgeous summer hydrangeas. This attraction is like a hidden valley, through which runs a bubbling stream. Wildflowers create an ever-changing array of colour, attracting butterflies and dragonflies as well as a variety of other animals. The stream includes stepping stones and a wooden bridge, and the gardens are ideal for good old-fashioned family fun. Build dens, cook on the campfire, have fun on the rope swings and go pond dipping to see what you can find.

Picton Castle and Woodland Gardens
The towering Picton Castle and its 40 acres of land make up one of the best attractions in West Wales. Woodland gardens include some of the country’s oldest and largest trees, as well as green ferns and wildflowers that decorate the ground. The on-site shop stocks plants, gifts and craft items, whilst the Picton Art Gallery displays a selection of beautiful paintings. You can dine at Maria’s Courtyard Restaurant, and test your sense of direction in the maze. Visit their website

Aberglasney GardensAberglasney Gardens
The gardens of Aberglasney House are alive with colour and filled with plants from all over the globe. They’re open throughout the year, and they change with the seasons making every visit a unique and unforgettable experience. The on-site café and gift shop shouldn’t be missed, and the same can be said for the more unusual flowers including the exceptional Dutchman’s Pipe. Visit their website

National Botanic Gardens WalesNational Botanical Gardens of Wales
Plants from all over the world can be found in the National Botanical Gardens, with the Great Greenhouse Collection containing plants from South America, South Africa, California, Chile, the Mediterranean and the Canary Islands amongst other places. The herb garden contains medicinal plants, and in the Woods of the World you’ll see impressive trees and shrubs. Visitors can enjoy events, talks and workshops that will enhance their understanding of the plants that they’re viewing, and can enjoy the festivals and live shows hosted regularly within the grounds. There are also two cafés and a restaurant, as well as a garden shop and a plant shop selling flowers, plants, tools and decorative items. Visit their website



The Paragon,
SA70 7HR
Telephone: 01834 843 737

Driving Directions

Click here for easy directions to The Imperial, Tenby

By Car

Use the directions above or put our postcode into your Sat Nav. Alternatively, if you are coming by car: Take Junction 49 of the M4 to Llanedi, Pontarddulais, Swansea and West Glamorgan. Head north, and take the first exit at the roundabout. On the A48, travel towards Cross Hands, Caerfyrddin and Carmarthen. Go over one more roundabout, and take the first exit at the next. Head on to the A477, towards the A478 to Tenby/B4316/Saundersfoot, crossing one more roundabout and taking a slight left at the A478/Narberth Rd. Continue to follow the A478, and turn right at the A4139/White Lion St. Turn left again at the A4139/S Parade Close, and follow the road until another left turn to reach the Imperial Hotel.

Car Parking

The Imperial Tenby hotel has a car park with a limited amount of priority car parking spaces. On street parking may be available, but it is recommended that you reserve parking in advance. Spaces can be reserved for £5.00 per day.

By Train

The nearest train station to The Imperial is Tenby Station which is a 10 minute walk or a short taxi ride.


The restaurant at The Imperial is the perfect place to enjoy a meal as it makes the most of our location with large windows and panoramic views over the beach. Evening meals are frequently accompanied by a rich red and orange sky from the setting sun, illuminating the lapping waves below.

Breakfasts are a hearty affair to start the day with a great choice of cooked options alongside cereals, toast and tea and coffee. With a daily changing dinner menu, our table d’hôte option offers traditional favourites served alongside modern classics. The varied menu will usually offer something from the sea, as well as meat and vegetarian options. There is always a selection of traditional desserts or cheese to finish your meal, followed by coffee - all served by our friendly, efficient staff. During the day you can also enjoy light meals and snacks from the bar and when the weather is fine, you can relax with a drink or a bite to eat on the sunny terrace where you can enjoy the best views in Tenby.

Enjoy a la carte dining

A three course table d’hôte dinner menu is offered as standard with all of our half board breaks. If you would like a wider choice at dinner you are welcome to choose from our a la carte menu for a small supplement. Each dish has a different supplement which is displayed on the menu.

Sample Table D'hôte Menu


Chorizo and Potato Frittata
Diced chorizo and sautéed new potatoes served with seasonal leaf garnish and Mediterranean dressing

Homemade Mushroom Soup (v)
Deliciously creamy and packed with flavour. Served with freshly made croutons

Prawn Salad
With a homemade marie-rose sauce on a bed of lemon dressed leaves served with farmhouse granary bread

Main Course

Fish and Chips
Deep fried battered fish served with chipped potatoes, minted pea puree and homemade tartare sauce

Slow Roast Loin of Pork
Roasted tenderloin with a sage and apple gravy and roasted potatoes

Spinach and Ricotta Cannelloni (v)
Pasta tubes filled with a mixture of spinach, ricotta cheese and white sauce served with Italian dressed mixed leaves


Fruits of the Forest Pudding
A soaked sponge filled with a medley of fruits served warm with custard

Baked Lemon Tart
A slowly baked lemon curd tart served with pouring cream

A selection of Ice Cream
Served with a crispy wafer

Freshly brewed Douwe Egberts Coffee and Mints

Food Hygiene 5 Star
Meal Times

Monday to Thursday 8am to 10am
Friday to Sunday 8.30am to 10.30am

Monday to Thursday 6pm to 8pm
Friday to Sunday 6.30pm to 8.30pm


Our reviews are collated independently by Feefo. The feedback is only received from genuine guests – no one else is permitted to comment. All feedback we receive is published whether it is positive or negative, so you can trust all the ratings and reviews you see. For even more detail simply click on the review date to be taken through to the dedicated Feefo page.

Key to Rating:

Excellent: Good: Poor: Bad:

This hotel is ideal for:

  • Walking
  • Food
  • Seaside
  • Culture

The Imperial Tenby Hotel

Tenby is famous for its stunning beach, pretty harbour and commanding cliffs. If you want to stay in the best location to make the most of Tenby, The Imperial is a fantastic choice. Experience the delights of Tenby from this inviting hotel, occupying a truly unique position built into the stone walls of the medieval old town. Its stunning cliff-top location commands awe-inspiring views across the beach and sea to St Catherine’s Island.   Read More

Here you will enjoy drinks and meals in style, taking in the panoramic views of the
beach from the charming restaurant and inviting sun terrace. The sun terrace is a great place to sit on a clear summer’s evening– relaxing with a drink as you watch the glorious sunset. Choose from an excellent selection of bedrooms at The Imperial, each offering a comfortable stay. Our Premier and Superior Rooms add an extra touch of class and a number of rooms offer spectacular sea views.
Tenby itself is a colourful seaside town with a thriving arts scene. The brightly coloured buildings create a picture-postcard backdrop to the quiet little harbour and have inspired many an artist. There is a wealth of local attractions to explore such as St David’s Cathedral, numerous beaches, the Colby Woodland Gardens and the Botanical Gardens of Wales. You’ll also be close to the Pembrokeshire Coast National Park, which is a fantastic place for walking and cycling.

At a Glance

  • 44 bedrooms 
  • Cliff-top location 
  • Panoramic views 
  • Sun terrace 
  • Sea View rooms available 
  • Free Wi-Fi in public areas 
  • 24 hour reception 
  • Check in time 3 pm 
  • Check out time 10 am 
  • Car Parking 

Get in touch

Photograph of Simon, Hotel Manager of The Imperial Tenby Hotel Hotel

Simon, Hotel Manager

A Warm Welcome To The Imperial Tenby Hotel…

The Imperial Hotel is built into the old town walls. The public areas including the patio terrace occupies a unique position to enjoy the beautiful view of St Catherine & Caldey Island, while standing just within the ancient walls, it is on the very edge of a 70ft high cliff with no thoroughfare intervening between the hotel and the sea.

The Imperial is ideal for those looking for a relaxing leisure break with the whole family and for those who want to travel further a field St David's Cathedral and Pembroke Castle birthplace of Henry VII in 1457 are two of the main places to visit and enjoy in the surrounding area of Pembrokeshire.


Our 2015 brochure

View online or Order by post

What some of our guests have to say…

Customer Rating:

Myself and a friend booked to stay for just two nights, we needed a seaside break and time for a paddle in the sea. We booked a twin-bedded room for the normal rate expecting to be at the back of the hotel - after all we were only staying for two nights. To our surprise and delight we were up-graded to a sea-view room. The opportunity to watch the sea and have views of Caldy Island really made the holiday. Special praise to all the staff who all did their very best for us.

Lynda Maskew Gloucestershire
Customer Rating:

We stayed at the Imperial with friends over the Christmas period. The hotel was good, room was very clean and well presented and all of the staff were excellent. The food, there was more than you could eat, was of a top quality, very well presented, and served by very helpful and happy staff. The chef and his team did a really good job. Our excellent plus vote goes to Simon, the manager, who was always present, helping his staff and talking to the quests. Thanks to everyone. Happy New Year.

Jennifer and Alan Leicestershire
Customer Rating:

Great location in the Heart of Tenby overlooking Caldy Island and South Beach. Stayed in Sea View Premier Room. Had comfortable four poster bed, seating area, flat screen TV and spacious bathroom with bath and separate power shower and balcony with amazing sea views. Dining room overlooked the ocean and food was beautiful with good menu choice. All staff polite and professional. Angela, Angelique and Sophie on reception went out of their way to make sure our stay was most enjoyable. An overall enjoyable stay.

Damion Lancashire