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Open Hours: Mon - Fri 8am-8pm

Sat 8am-6pm | Sun 9am-6pm

The Imperial Tenby Hotel



45 comfortable and homely rooms make up the accommodation at Tenby’s Imperial Hotel. All have been furnished in keeping with the property’s character, and they’re all perfect places to relax after a long day of walking or an afternoon by the harbour and beach. Standard rooms are comfortable and come with en-suites and TVs, whilst guests have the option to upgrade to Standard Plus, Premier and Superior rooms if they better suit their needs. Each level of room offers additional space, as well as extra features and facilities like spectacular sea views.
The Imperial Tenby Hotel Premier Room

The Imperial Tenby Hotel Premier Room

Often our most luxurious room option. Most premier rooms have four-poster beds and spacious en suite bathrooms that have been beautifully re-fitted to accommodate separate bath and shower options. These Premier Rooms normally offer a 32 inch flat screen digital television, as well as a comfortable seating area. The rooms also include a hairdryer and shaving point as well as tea and coffee making facilities.


  • En-suite bathroom with bath and separate shower.
  • Luxurious four-poster bed.
  • 32 inch digital flat screen Television.
  • Large rooms with comfortable seating.
  • Hair dryer, shaving point and telephone.
The Imperial Tenby Hotel Superior Room

The Imperial Tenby Hotel Superior Room

Our Superior rooms typically have luxurious beds, 26 inch flat screen digital television, and a spacious en suite bathroom with shower over bath. These Superior rooms also have a hair dryer, shaving point and facilities to make a hot drink.


  • Flat screen Television.
  • En-suite bathroom with bath, shower and WC.
  • Large Rooms.
  • Hair dryer, shaving point and telephone.
  • Tea and coffee making facilities.
  • The above image represents a typical Superior Room.
The Imperial Tenby Hotel Standard Plus Room

The Imperial Tenby Hotel Standard Plus Room

These newly redesigned rooms offer attractive decor and contemporary furnishings. The rooms have been designed with comfort and relaxation in mind. All our rooms have En-Suite facilities and hairdryers.


  • Newly redesigned
  • Attractive decor and furnishings
  • Tea and coffee making facilities
  • En-Suite
  • Flat screen Television
  • The above image represents a typical Standard Plus Room
The Imperial Tenby Hotel Standard Room

The Imperial Tenby Hotel Standard Room

Our standard rooms contain everything you come to expect from a modern hotel. All our rooms have en-suite facilities as well as a television, hair dryer, telephone and tea and coffee making facilities.


  • En-suite and WC.
  • Television.
  • Hairdryer.
  • Tea and coffee making facilities.
  • The above image represents a typical Standard Room

Local Attractions

Photographers, artists and poets have been inspired by Tenby’s unique atmosphere and its colourful houses and shops. It’s easy to spend whole afternoons admiring the natural and man-made scenery, from the sprawling beaches to the bustling streets, without ever moving far from the shore. Yet, you’ll find that there’s a much wider range of attractions just a short drive from the hotel. Those attractions include the Heatherton World of Activities with almost every outdoor activity you could possibly imagine, from mini golf to go-karting and from treetop trails to bumper boats.

Tenby’s Silent World Aquarium, the Dinosaur Park and the Manor House Wildlife Park entice visitors of all ages, with plenty to entertain kids, whilst the very youngest will have the time of their lives at Folly Farm and Zoo complete with a sheltered vintage fun fair.

Tudor Merchant HouseTudor Merchant’s House
Just a short stroll from Tenby’s harbour is the Tudor Merchant’s House, which gives a fascinating insight into life in Tenby during Tudor times. It’s a three-storey building within the town’s medieval walls, and is an interactive museum where children can play with traditional wooden toys and can dress in a variety of costumes. Adults will appreciate the fine Tudor furniture and the pieces of art on the walls, as well as 15th century architectural features that include a round chimney and scarfed roof-trusses. Replica Tudor items are available to buy, and in dry weather you can also walk around the herb garden.

Colby Woodland Garden
Despite its name, the Colby Woodland Garden doesn’t consist solely of woodland. In amongst the sheltered woodland paths, decorated in a carpet of bluebells, you’ll find landscaped grounds with a myriad of colours from azaleas, camellias, rhododendrons, magnolias and the gorgeous summer hydrangeas. This attraction is like a hidden valley, through which runs a bubbling stream. Wildflowers create an ever-changing array of colour, attracting butterflies and dragonflies as well as a variety of other animals. The stream includes stepping stones and a wooden bridge, and the gardens are ideal for good old-fashioned family fun. Build dens, cook on the campfire, have fun on the rope swings and go pond dipping to see what you can find.

Picton Castle and Woodland Gardens
The towering Picton Castle and its 40 acres of land make up one of the best attractions in West Wales. Woodland gardens include some of the country’s oldest and largest trees, as well as green ferns and wildflowers that decorate the ground. The on-site shop stocks plants, gifts and craft items, whilst the Picton Art Gallery displays a selection of beautiful paintings. You can dine at Maria’s Courtyard Restaurant, and test your sense of direction in the maze.

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Aberglasney GardensAberglasney Gardens
The gardens of Aberglasney House are alive with colour and filled with plants from all over the globe. They’re open throughout the year, and they change with the seasons making every visit a unique and unforgettable experience. The on-site café and gift shop shouldn’t be missed, and the same can be said for the more unusual flowers including the exceptional Dutchman’s Pipe.

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National Botanic Gardens WalesNational Botanical Gardens of Wales
Plants from all over the world can be found in the National Botanical Gardens, with the Great Greenhouse Collection containing plants from South America, South Africa, California, Chile, the Mediterranean and the Canary Islands amongst other places. The herb garden contains medicinal plants, and in the Woods of the World you’ll see impressive trees and shrubs. Visitors can enjoy events, talks and workshops that will enhance their understanding of the plants that they’re viewing, and can enjoy the festivals and live shows hosted regularly within the grounds. There are also two cafés and a restaurant, as well as a garden shop and a plant shop selling flowers, plants, tools and decorative items.

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The Paragon,
SA70 7HR
Telephone: 01834 843 737

By Car

To get to the Imperial Hotel, take Junction 49 of the M4 to Llanedi, Pontarddulais, Swansea and West Glamorgan. Head north, and take the first exit at the roundabout. On the A48, travel towards Cross Hands, Caerfyrddin and Carmarthen. Go over one more roundabout, and take the first exit at the next. Head on to the A477, towards the A478 to Tenby/B4316/Saundersfoot, crossing one more roundabout and taking a slight left at the A478/Narberth Rd. Continue to follow the A478, and turn right at the A4139/White Lion St. Turn left again at the A4139/S Parade Close, and follow the road until another left turn to reach the Imperial Hotel.

Car Parking

This hotel has a car park with a limited amount of priority car parking spaces. These can be reserved at £5.00 per day. There is some on street parking usually available.

Driving Directions

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Food Hygiene 5 StarThe Imperial Hotel’s restaurant overlooks the beach, offering an unforgettable dining experience with stunning horizon views. Evening meals are often accompanied by a rich red and orange sky, over the lapping waves below. The restaurant menu includes local delicacies like Lava Bread, and traditional favourites like slow-roasted meats and fish and chips. Finish your meal with a cake, tart or pudding, or a freshly brewed coffee.

Sample Table D'hôte Menu


Chorizo and Potato Frittata
Diced chorizo and sautéed new potatoes served with seasonal leaf garnish and Mediterranean dressing

Homemade Mushroom Soup (v)
Deliciously creamy and packed with flavour. Served with freshly made croutons

Prawn Salad
With a homemade marie-rose sauce on a bed of lemon dressed leaves served with farmhouse granary bread

Main Course

Fish and Chips
Deep fried battered fish served with chipped potatoes, minted pea puree and homemade tartare sauce

Slow Roast Loin of Pork
Roasted tenderloin with a sage and apple gravy and roasted potatoes

Spinach and Ricotta Cannelloni (v)
Pasta tubes filled with a mixture of spinach, ricotta cheese and white sauce served with Italian dressed mixed leaves


Fruits of the Forest Pudding
A soaked sponge filled with a medley of fruits served warm with custard

Baked Lemon Tart
A slowly baked lemon curd tart served with pouring cream

A selection of Ice Cream
Served with a crispy wafer

Freshly brewed Douwe Egberts Coffee and Mints

Why not upgrade?
To improve your dining experience and give you more choice we have introduced an à la carte menu to supplement our Table D'hôte offering. Guests staying on any of our half board package breaks are now able to upgrade to our à la carte menu for a reduced rate. Bon appetit.
Meal Times

Monday to Thursday 8am to 10am
Friday to Sunday 8.30am to 10.30am

Monday to Thursday 6pm to 8pm
Friday to Sunday 6.30pm to 8.30pm


This hotel is ideal for:

  • Shopping
  • Restaurants

The Imperial Tenby Hotel

Few hotels can truly describe themselves as having a cliff-top location. Tenby’s Imperial Hotel is one that can. The hotel stands right on the cliff, built into Tenby’s medieval stone wall with the beach on the other side. From the hotel you can see the sea stretching out to the horizon, and St Catherine’s Fort in the distance. Wide windows make the restaurant a bright and sunny place to sit and dine, as you watch the waves rolling against the sand.

The Imperial’s patio is a wonderful place to sit and have a drink, with the sun setting and the gentle sound of the sea. Meanwhile, your surroundings beyond the hotel grounds include St David’s Cathedral, the beaches of Saundersfoot, the Colby Woodland Gardens and the Botanical Gardens of Wales. You’ll be close to the Pembrokeshire Coast National Park, where walking and cycling are popular activities.

Tenby itself is a colourful seaside town. Buildings are bright yellow, pink, blue, green, orange and white, creating a picture-postcard backdrop to the quiet little harbour. It’s a place of artistic inspiration, and with a wealth of local attractions to explore you’ll find plenty to fill your time.


  • 24 hour reception with night porter
  • Patio Area
  • Free Wi-Fi in public areas
  • Check in time 3 pm
  • Check out time 10 am
  • Car Parking
  • Sea View rooms available

Get in touch

Photograph of Simon, Hotel Manager of The Imperial Tenby Hotel Hotel

Simon, Hotel Manager

A Warm Welcome To The Imperial Tenby Hotel…

The Imperial Hotel is built into the old town walls. The public areas including the patio terrace occupies a unique position to enjoy the beautiful view of St Catherine & Caldey Island, while standing just within the ancient walls, it is on the very edge of a 70ft high cliff with no thoroughfare intervening between the hotel and the sea.

Tenby is a special town, big enough for a good range of things to do and a great choice of bars and restaurants, but small enough to be charming and intimate.

The Imperial is ideal for those looking for a relaxing leisure break with the whole family and for those who want to travel further a field St David's Cathedral and Pembroke Castle birthplace of Henry VII in 1457 are two of the main places to visit and enjoy in the surrounding area of Pembrokeshire.


Our 2015 brochure

View online or Order by post

What some of our guests have to say…

Customer Rating:

Myself and a friend booked to stay for just two nights, we needed a seaside break and time for a paddle in the sea. We booked a twin-bedded room for the normal rate expecting to be at the back of the hotel - after all we were only staying for two nights. To our surprise and delight we were up-graded to a sea-view room. The opportunity to watch the sea and have views of Caldy Island really made the holiday. Special praise to all the staff who all did their very best for us.

Lynda Maskew Gloucestershire
Customer Rating:

We stayed at the Imperial with friends over the Christmas period. The hotel was good, room was very clean and well presented and all of the staff were excellent. The food, there was more than you could eat, was of a top quality, very well presented, and served by very helpful and happy staff. The chef and his team did a really good job. Our excellent plus vote goes to Simon, the manager, who was always present, helping his staff and talking to the quests. Thanks to everyone. Happy New Year.

Jennifer and Alan Leicestershire
Customer Rating:

Great location in the Heart of Tenby overlooking Caldy Island and South Beach. Stayed in Sea View Premier Room. Had comfortable four poster bed, seating area, flat screen TV and spacious bathroom with bath and separate power shower and balcony with amazing sea views. Dining room overlooked the ocean and food was beautiful with good menu choice. All staff polite and professional. Angela, Angelique and Sophie on reception went out of their way to make sure our stay was most enjoyable. An overall enjoyable stay.

Damion Lancashire